Dr. Sarah Chen
Behavioral Finance Specialist
15 years experience in financial psychology research and stress management coaching
Understanding Your Financial Brain
Most financial education focuses on spreadsheets and budgets. But when you're stressed about money, your brain literally processes information differently. The prefrontal cortex—responsible for rational decision-making—gets hijacked by the amygdala's fight-or-flight response.
This is why someone can understand compound interest perfectly but still panic-sell investments during market volatility. Or why budgeting feels impossible when you're worried about job security.
"I spent years helping clients create perfect financial plans, only to watch them abandon everything during stressful periods. That's when I realized we needed to address the emotional side first."
Our programs teach you to recognize when stress is driving your choices and give you tools to pause, assess, and respond from a clearer headspace. It's not about eliminating all financial worry—it's about preventing that worry from sabotaging your long-term goals.